Authors: Anton Kurniawan, Yos Sunitiyoso

Published on: May 10, 2024

Impact Score: 7.6

Arxiv code: Arxiv:2405.06193

Summary

• What is new: Using the design thinking concept to redesign Siklus’s business model after regulatory challenges.
• Why this is important: Siklus faced decreased customers, sales, and profits due to warning from BPOM regarding its refill method for personal care products.
• What the research proposes: A new business model, ‘Return from Home’, developed through design thinking to address and resolve the challenges faced by Siklus.
• Results: ‘Return from Home’ was selected as the new viable business model for Siklus.

Technical Details

Technological frameworks used: Design thinking

Models used: nan

Data used: nan

Potential Impact

Personal care and home care retail markets, specifically in sustainable product distribution.

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