SecurePrint

Elevator Pitch: SecurePrint revolutionizes IoT security by turning each device’s unique hardware characteristics into an unforgeable identity, thwarting even the most advanced impersonation attacks. By safeguarding devices against unauthorized access, we’re not just protecting data; we’re ensuring that every interaction in our connected world is genuinely secure. Welcome to the future of IoT security, where your device’s unique identity is its strongest defender.

Concept

Enhancing IoT security through unique hardware fingerprinting

Objective

To provide a robust security solution for IoT devices using hardware fingerprints to prevent unauthorized access and data breaches.

Solution

Implementing the MCU-Token framework, which uses hardware fingerprint-based tokens tied to specific requests, integrating poisoning data to counter machine learning attacks on fingerprint mimicry.

Revenue Model

Subscription fees for IoT device manufacturers and a tiered service model for custom integration and support.

Target Market

IoT device manufacturers, smart home products companies, and industries relying on IoT for operations, such as healthcare, automotive, and manufacturing.

Expansion Plan

Start with smart home devices, then expand into industrial IoT. Partner with IoT platform providers and chipset manufacturers to standardize SecurePrint’s integration.

Potential Challenges

Adapting the solution to a wide range of IoT devices with different hardware capabilities and ensuring minimal performance impact.

Customer Problem

Vulnerabilities in token-based authentication for IoT devices leading to data breaches and unauthorized control of devices.

Regulatory and Ethical Issues

Compliance with global data protection regulations (e.g., GDPR, CCPA) and ensuring the ethical use of poisoning data to prevent misuse in creating security vulnerabilities.

Disruptiveness

Revolutionizing IoT security by shifting from easily compromised token-based systems to robust, dynamic hardware fingerprinting, significantly raising the bar for attackers.