SceneIQ
Elevator Pitch: SceneIQ transforms your automated vehicle’s windshield into a real-time, augmented reality dashboard, making sense of the complex world outside using state-of-the-art AI—ensuring every passenger not only enjoys the ride but also trusts the technology steering their journey. Imagine a future where every car ride is safe, understandable, and above all, trusted. That’s the future SceneIQ promises today.
Concept
Augmented reality dashboards for automated vehicles using Qualitative Explainable Graphs (QXG)
Objective
To enhance the safety and understandability of automated vehicle decisions for passengers and other road users.
Solution
SceneIQ utilizes QXG technology to interpret and display the automated vehicle’s environment in real-time on dashboards, providing an augmented reality view that explains vehicle decisions and potential hazards.
Revenue Model
Subscription service for vehicle manufacturers and software licensing for existing automated vehicle owners.
Target Market
Automated vehicle manufacturers, autonomous taxi services, retrofitting markets for existing vehicles.
Expansion Plan
Initially target luxury vehicle segment, then expand to commercial transport and ride-sharing services. Eventually, adapt the technology for personal vehicles across price ranges.
Potential Challenges
Integration with diverse vehicle systems, high computational power requirement, maintaining low latency for real-time feedback.
Customer Problem
The lack of transparency and trust in automated vehicle decision-making processes from passengers and pedestrians.
Regulatory and Ethical Issues
Compliance with automotive safety standards, managing data privacy for collected environmental data, transparency in decision-making algorithms.
Disruptiveness
Revolutionizes passenger experience in automated vehicles and enhances safety by making vehicle decisions transparent and understandable, potentially setting a new standard in automotive UI/UX.
Check out our related research summary: here.
Leave a Reply