HeartLink

Elevator Pitch: Imagine having a personal health monitor right in your pocket, without the need for wearables or external devices. HeartLink is your go-to mobile app, utilizing advanced AI to track your heart rate, respiration, and more from just a facial video. All while being exceptionally power-efficient, ensuring you can keep an eye on your health anytime, anywhere. Welcome to the future of personal health monitoring.

Concept

Mobile app for real-time health monitoring using camera-based remote photoplethysmography (rPPG) powered by Spiking Neural Networks (SNNs)

Objective

To provide an efficient, low-power mobile solution for continuous monitoring of heart rate, respiration rate, and other cardiac activities through facial videos.

Solution

HeartLink leverages the Spiking-PhysFormer, a hybrid neural network combining ANNs and SNNs, to process video data on mobile devices with lower power consumption and high accuracy.

Revenue Model

Subscription-based for premium features, and partnerships with health and fitness organizations for data analytics services.

Target Market

Consumers seeking personal health monitoring, fitness enthusiasts, and healthcare providers looking for remote monitoring solutions.

Expansion Plan

Initially, target direct consumers in health and fitness, followed by collaborations with healthcare providers. Eventually, scale up to integrate with wearable devices and expand globally.

Potential Challenges

Optimizing the app for various mobile hardware, ensuring data privacy, and maintaining high accuracy in diverse environments.

Customer Problem

The need for a non-invasive, accurate, and power-efficient method for continuous health monitoring on mobile devices.

Regulatory and Ethical Issues

Complying with health data protection regulations (e.g., HIPAA, GDPR), ensuring consent for data collection, and transparent data usage policies.

Disruptiveness

HeartLink disrupts traditional health monitoring by making it more accessible, efficient, and user-friendly without the need for specialized equipment.