GuardianLink
Elevator Pitch: GuardianLink is your personal, on-the-go cybersecurity expert, leveraging cutting-edge AI to protect you from the ever-evolving dangers of smishing and phishing attacks right on your smartphone, ensuring your digital life is secure without compromising on performance or privacy.
Concept
Mobile cybersecurity solution using AI to prevent smishing and phishing attacks in real-time.
Objective
To protect mobile users from smishing and phishing attacks in real-time without relying on outdated databases.
Solution
Implementing an on-device AI pipeline, COPS, that identifies fraudulent messages and URLs instantly based on behavior rather than static lists.
Revenue Model
Subscription-based model for individual users and licensing model for mobile manufacturers & telecom operators.
Target Market
Smartphone users worldwide, mobile device manufacturers, and telecom service providers.
Expansion Plan
Starting with individual users and small businesses, then scaling to collaborations with smartphone manufacturers and telecom providers for pre-installation on devices.
Potential Challenges
High competition in cybersecurity space, maintaining high accuracy with evolving scam strategies, and managing user privacy concerns.
Customer Problem
Rising smishing and phishing attacks on mobile users, with existing solutions becoming ineffective due to the dynamic nature of cyber threats.
Regulatory and Ethical Issues
Ensuring compliance with global data protection regulations (e.g., GDPR), and ethical concerns around handling and processing users’ messaging data.
Disruptiveness
By providing real-time, on-device detection without relying on outdated URL databases, GuardianLink radically changes how cybersecurity is approached on mobile devices.
Check out our related research summary: here.
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